The Pepsi ad starring Kendall Jenner that sparked controversy across social media earlier this week before being pulled provided abundant fuel for late-night hosts.
Stephen Colbert walked his audience through the ad, which begins with a large crowd of young people protesting in what Colbert jokes to be “Newport Rhode Island.” Colbert went on to ridicule what the ad really seems to be about: “So far we don’t know what has caused all of America’s hot extras to take the streets. I’m guessing it’s a protest for Attractive Lives Matter.”
Jimmy Fallon brought the controversy into play at the tail-end of his monologue, seamlessly linking it with news about North Korea. “I saw that today North Korea conducted a missile test, which escalated tensions in the region,” he began. “But don’t worry. Things settled down when Kendall Jenner stepped in and handed them a Pepsi.”
Pepsi Pulls Kendall Jenner Ad, Says It ‘Missed the Mark’
Jimmy Kimmel was perplexed at how the advertisement, which was ridiculed for trivializing the Black Lives Mater movement, was ever created. “The fact that this somehow made it through — I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who knows how many people, is absolutely mind-boggling,” he said.
“The Daily Show” team didn’t shy away lampooning the ad either, with Trevor Noah boldly comparing the ad to Jenner’s half-sister Kim Kardashian’s infamous sex-tape. “Once again, we see a Kardashian in a video being put in an awkward position,” he joked. Noah went on to explain how ads need to become more “woke,” quipping that Coca-Cola should address climate change, and there should be a wedding for “Mr. and Mr. Clean.”
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The Daily Show with Trevor Noah
Pepsi Tries (and Fails) to Get Woke
An alternate ending for the ad was whipped up by the team of “Late Night with Seth Meyers,” in which a black woman and a police officer holding a Pepsi exchanged a few awkward smiles before the officer called for back-up.